you are not the exception...

also known as -- He's just not that into you.
OMG.  Saw this with my girlfriends last night and HAHAHA!!!!   Too funny. 
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Ok, so I'll admit, it probably could have been better produced, but the ideas behind it were hysterical - and, enlightening.  The only thing I have to wonder is how many relationships will come to a screaching halt as women everywhere embrace this new found insight into the male psyche.
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At a minimum though, I do solemnly swear to never tell a cruddy relationship exception lie to my girlfriends ever again.
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Well. I enjoyed it.  And, for one, no longer care that HE hasn't called.